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2010 Link

João M. Proença, "Is the Service Recovery Paradox Ephemeral? A longitudinal Research in a Portuguese Bank Call Center", communication presented at the AMA (American Marketing Conference) ServSig International Service Research Conference, University of Porto, School of Engineering, 18th-19th June, 2010.

 

João M. Proença, "Reassessing RM and Relationships in Consumer Markets: Emotion, Cognition and Consumer Relationships Proneness", The Day After - Inspiration, Innovation, Implementation, Proceedings of the EMAC Conference (European Marketing Academy Conference), Faculty of Economics, University of Ljubljana, Slovenia.

 

João M. Proença, "Service, Manufacturing and Value Co-Creation: The Case of Embraer", communication presented at the AMA (American Marketing Conference) ServSig International Service Research Conference, University of Porto, School of Engineering, 18th-19th June, 2010.

 

João M. Proença, "The Use of Positive and Negative Emotional Appeals in Health-Related Social Marketing: A historical research approach focused on HIV prevention through short films in the European Union", Macromarketing Conference Proceedings, The New World: Macromarketing Yesterday and Today, The College of William.

José Veríssimo,"Leadership 2.0: Time For Action", 12 th Global International Leadership Association Conference,  Boston, EUA, 27 a 30 Outubro 

Pedro M. Nevado, Managing the Multinational Company. A Framework of Strategic Corporate Control at EIASM - 8th Workshop on Corporate Governance.

 

Pedro M. Nevado, Administrative Heritage as an Inter-Generational Competitive Advantage in Family Firms Management at EIASM - 7th Workshop on Family Firms Management Research.

Pedro M. Nevado, The Translocal Strategy As The Confluence Between International Strategies and Stakeholders at EIASM - 1ST Interdisciplinary Conference on Stakeholders, Resources and Value Creation.

 

Pedro M. Nevado, Are Family Firms More Difficult to Internationalize than Non Family Companies? at 7th Iberian International Business Conference- ADVANCE.

 

Vitor Corado Simões, Born Globals: evolution and revolution as organizations grow, paper presented at the 37th EIBA Conference, Bucharest (Romania).