Licenciatura Antiga (4 anos) em Gestão
Plano Curricular GES PC 2004
Marketing Estratégico (MEST)
UC Competência
Marketing Estratégico(Gestão)Contextos
Grupo: Ges Pc 2004 > G1 - Disciplinas Obrigatórias
Período: 2 Ano, 2 Semestre
Peso
6.0 (para cálculo da média)
Bibliografia
Principal
Principles of Marketing
Kotler, Philip e Armstrong, Gary
2018
Global Edition, 17th Edition, Pearson.
Secundária
Marketing: An Introduction
Armstrong, Gary, Kotler, Philip, Opresnik, Marc O.
2017
13th Global Edition, Pearson.
Consumer Behavior: Buying, Having and Being
Solomon, Michael R.
2018
Global Edition, 12th Edition, Pearson Higher Education
Essentials of Marketing Research: A Hands-On Orientation
Malhotra, Naresh K.
2015
1th Edition, Prentice Hall
The Marketing Plan Handbook
Wood, Marian Burk
2014
5th Edition, Pearson New International Edition