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ISEG  >  Estrutura  >  Unidades Académicas  >  Gestão  >  Unidades Curriculares  >  Scenarios and Strategic Foresight

Scenarios and Strategic Foresight (SSF)

Área

AC Gestão > UC Optativas

Activa nos planos curriculares

Matemática Aplicada à Economia e à Gestão > Matemática Aplicada à Economia e à Gestão > 1º Ciclo > Unidades Curriculares Optativas > Scenarios and Strategic Foresight

Management > Management > 1º Ciclo > Unidades Curriculares Optativas > Scenarios and Strategic Foresight

Gestão > Gestão > 1º Ciclo > Unidades Curriculares Optativas > Scenarios and Strategic Foresight

Finanças > Finanças > 1º Ciclo > Unidades Curriculares Optativas > Scenarios and Strategic Foresight

Economics > Economics > 1º Ciclo > Unidades Curriculares Optativas > Scenarios and Strategic Foresight

Economia > Economia > 1º Ciclo > Unidades Curriculares Optativas > Scenarios and Strategic Foresight

Nível

1º Ciclo (L)

Tipo

Estruturante

Regime

Semestral

Carga Horária

Aula Teórica (T): 0.0 h/semana

Aula TeoricoPrática (TP): 3.0 h/semana

Trabalho Autónomo: 68.0 h/semestre

Créditos ECTS: 4.0

Objectivos

This curricular unit aims to provide a solid background in Scenario Planning and Strategic Foresight, which is particularly relevant in the context of accelerating change, turbulence, uncertainty and unpredictability that characterizes current times. It favours tools that allow the mastery of operational aspects through simulations. In particular, this curricular unit provides students with the tools to:

- Understand Strategic Foresight theoretical and methodological bases and the various ways of trying to anticipate the future;
- Seize the concept of Scenario as an instrument for simulating possible futures;
- Understand the centrality of uncertainty as Scenarios' raw material;
- Understand how Foresight and Scenarios are key for corporate strategy;
- Operate key concepts of Strategic Foresight, Horizon Scanning and Scenarios;
- Apply the concepts and techniques that integrate the main methodologies of construction of Scenarios.

Programa

1. Foresight, Horizon Scanning and Scenarios: origins, principles and key concepts.
- The Foresight concept. Forecasting versus Foresight.
- Strategic Foresight: principles, objectives and schools of thought.
- Uncertainty management and organizational learning: the essential role of Foresight in Strategy.

2. Horizon scanning, trends, megatrends uncertainties, wild cards and weak signals.
- Key concepts in action (hands-on simulation).

3. Foresight, Horizon Scanning and Scenarios: methodological toolbox.
- Techniques and tools for creativity and innovation.
- Techniques and tools for the identification and analysis of key factors.
- Techniques and tools for the identification and analysis of key actors.

4. Developing Scenarios. Scenarios as the main Foresight tool.
- Scenarios: concept, process and methodological characteristics.
- The Intuitive Logics School of Scenario Building (?the Shell School?). Hands-on simulation.
- Other Scenario Planning schools.
- Michael Porter?s Industry Scenarios.
- The Probabilistic Modified Trends School.
- La Prospective (the French Foresight School) and Morphological Analysis. Hands-on simulation.

5. From scenarios to organizational outputs. From anticipation to strategy / from anticipation to action.
- Implicationsandoptions.
- Exploring Scenarios using different Strategy tools. Hands on simulation.

6. Designing and leading Foresight and Scenario Planning processes.

Metodologia de avaliação

Exame final: 50%

Trabalho de grupo: 40%

Participação nas aulas: 10%

Bibliografia

Principal

Scenarios - the Art of Strategic Conversation

Van der Heijden, Kees

1996

John Wiley and Sons, London.

Decision Analysis for Management Judgment (4th ed.)

Goodwin, P., Wright, G.

2009

John Wiley & Sons, Chichester. [Chapter 15 "Scenario planning: an alternative way of dealing with uncertainty"]

How to be Rigorous with Scenario Planning.

Godet, Michel

2000

Foresight ,Vol. 2, no.1

Secundária

A review of scenario planning

Amer, M., Daim, T.U., Jetter, A.

2013

Futures, 46, 4623-4640

Scenario Thinking and Strategic Modelling

Coyle, R. G.

2003

in The Oxford Handbook of Strategy, edited by David Faulkner and Andrew Campbell, pp. 308-349. Oxford University Press, Oxford.

Long-term energy scenarios: Bridging the gap between socio-economic storylines and energy modelling, Technological Forecasting and Social Change

Fortes, Patrícia; Alvarenga, A.; Seixas, J.; Rodrigues, S.

2015

Volume 91, February, Pages 161-178

Manuel de Prospective Stratégique 1 - Une indiscipline intellectuelle

Godet, Michel

1997

Paris: Dunod

Manuel de Prospective Stratégique 2 - L'art et la Méthode

Godet, Michel

1997

Paris: Dunod

The Competitive Advantage: Creating and Sustaining Superior Performance

Porter, Michael E.

1998

NY: Free Press (republished with a new introduction) [particularly the chapter about Scenarios]

What If? The Art of Scenario Thinking for Nonprofits

Scearce, D.,& Fulton, K.

2004

Global Business Network.

The Art of the Long View

Schwartz, Peter

1991

Doubleday Currency, New York.

Scenarios and possible futures for hospitality and tourism

Varum, C.; Melo, C.; Alvarenga, A. and Carvalho, P.

2011

Foresight, Vol. 13, Iss: 1, pp. 19-35.

Scenarios: Shooting the Rapids.

Wack P.

1985

Harvard Business Review, 63(6), 139-150.

Scenarios: Uncharted waters ahead.

Wack P.

1985

Harvard Business Review, 63(5), 73-89.

From Scenario Thinking to Strategic Action

Wilson, I.

2000

Technological Forecasting and Social, Change, Volume 65, Number 1: 23-29.