ISEG > Estrutura > Unidades Académicas > Gestão > Unidades Curriculares > Business Strategy and Performance

Business Strategy and Performance (BSP-MIM)

Área

AC Gestão > UC Mestrados

Activa nos planos curriculares

Management > Management > 2º Ciclo > Unidades Curriculares Obrigatórias > Business Strategy and Performance

Nível

2º Ciclo (M)

Tipo

Estruturante

Regime

Semestral

Carga Horária

Aula Teórica (T): 0.0 h/semana

Aula TeoricoPrática (TP): 3.0 h/semana

Trabalho Autónomo: 62.0 h/semestre

Créditos ECTS: 3.0

Objectivos

This course serves as a cohesive map for strategic management. It is designed to integrate the accepted theories in the area with real-world applications to provide students with the knowledge and skills needed for strategic management.
Lecture and class assignments given in the course are intended to help students understand the needs of modern organizations, including emerging trends.

Programa

-Strategic management and strategy: main concepts
-Industry and competitive analysis
-Analyzing resources and capabilities
-Sources and dimensions of competitive advantage
-Industry evolution and strategic change
-Technology-based industries and strategy
-Competitive advantage in mature industries

Metodologia de avaliação

Course Components:
-Final exam
-Case Assignments. Teamwork.
-In-Class Exercises
Grading:
-In-Class Exercises/Participation and Case Assignments: 60%
-Final Exam: 40%