Estratégia Empresarial (2 º Sem 2007/2008)

ECO , FIN , GES , MAEG

Bibliografia

Principal

  • Michael A. Hitt, Robert E. Hoskisson, & R. Duane Ireland, Management of Strategy: Concepts and Cases (International Student Edition), Mason, Ohio: Thomson South-Western, 2007
  • Michael A. Hitt, R. Duane Ireland, & Robert E. Hoskisson, Strategic Management: Competitiveness & Globalization--Concepts and Cases (8th ed.) , Mason, OH: South-Western Cengage Learning, 2008

Secundária

  • Thomas L. Wheelen & J. David Hunger, Strategic Management and Business Policy (11th ed.), Upper Saddle River, NJ: Pearson Prentice Hall, 2008