Estratégia Empresarial (2 º Sem 2010/2011)

ECO , FIN , GES , MAEG

Bibliografia

Principal

• Ireland, Hoskisson, Hitt, The Management of Strategy - Concepts (9th Edition), SouthWestern, 2011

Secundária

• De Wit, Meyer, Strategy - Process, Content, Context, SouthWestern, 2010
• Segal-Horn, Faulkner, Understanding Global Strategy, SouthWestern, 2010