Estratégia Empresarial (2 º Sem 2011/2012)

ECO , FIN , GES , MAEG

Bibliografia

Principal

• Ireland, Hoskisson, Hitt, The Management of Strategy - Concepts and Cases (9th Edition), South-Western Cengage Learning, 2011

Secundária

• De Wit, Meyer, Strategy ? Process, Content, Context (4th Ed.) , South-Western Cengage Learning, 2010
• Wheelen, Hunger, Strategic Management and Business Policy (11th Ed.), Pearson Prentice Hall, 2008