Marketing Digital e Social Media (2 º Sem 2018/2019)
ECO , ECN , FIN , GES , MNG , MAEG
Bibliografia
Principal
- Chafffey, D., Ellis- Chadwick, F, Digital Marketing , 6th Edition, Pearson, 2015
Secundária
- Ryan, D. , Understanding Digital Marketing Strategies for Engaging the Digital Generation , 3rd edition, Kogan Page, 2014
- Ryan, D. , Understanding Social Media , Kogan Page, 2015