Marketing Estratégico (2 º Sem 2009/2010)

ECO , GES , MAEG

Bibliografia

Principal

• KOTLER, Philip e Armstrong, G. , Principles of Marketing , 13rd Edition, Prentice-Hall, 2010

Secundária

• MALHOTRA, Naresh e K., BIRKS, Davis , Marketing Research: An Applied Approach , 3rd Edition, Pearson Education, 2008
• PEPERS, D., ROGERS, M. , Return on Customer Creating Maximum Value for Your Scarcest Resource, Cyan Books, 2005
• SOLOMON, M., Consumer Behavior , 8th Edition, Prentice-Hall, 2009