Marketing Industrial (1 º Sem 2011/2012)

GEI (Gestão e Estratégia Industrial)

Bibliografia

Principal

• Anderson, J., Narus, J., Narayandas, D., Business Market Management: Understanding, Creating, and Delivering Value, Prentice-Hall, 2009
• Ford, D., Gadde, L.-E., Hakansson, H., Snehota, I., Managing Business Relationships, John Wiley, 2011

Secundária

• Hakansson, H., International marketing and purchasing of industrial goods, John Wiley (disponível em www.impgroup.org), 1982
• Hakansson, H., Snehota, I., Developing business relationships in business markets, John Wiley (disponível em www.impgroup.org), 1995
• Axelsson, B., Wynstra, F., Buying business services, John Wiley, 2002