Marketing Industrial (1 º Sem 2012/2013)
GEI (Gestão e Estratégia Industrial)
Bibliografia
Principal
- Anderson, J., Narus, J., Narayandas, D. , Business Market Management: Understanding, Creating, and Delivering Value, Prentice-Hall, 2009
- Ford, D., Gadde, L-E., Håkansson, H. e Snehota, I. , Managing Business Relationships, John Wiley, 2011