Marketing Industrial (1 º Sem 2013/2014)
GEI (Gestão e Estratégia Industrial)
Bibliografia
Principal
- Anderson, J., Narus, J., Narayandas, D., Business Market Management: Understanding, Creating, and Delivering Value. , 3rd Ed., Prentice-Hall: New Jersey. , 2009
- Ford, D., Gadde, L-E., Håkansson, H. e Snehota, I., Managing Business Relationships , 3rd Ed., John Wiley: London., 2011