Marketing Industrial (2 º Sem 2014/2015)

GEI (Gestão e Estratégia Industrial)

Bibliografia

Principal

• Anderson, J., Narus, J., Narayandas, D. , Business Market Management: Understanding, Creating, and Delivering Value , Prentice-Hall: New Jersey. (3rd Ed.) , 2009

Secundária

• Ford, D., Gadde, L-E., Håkansson, H. e Snehota, I. , Managing Business Relationships, London: John Wiley.(3rd Ed.), 2011