Marketing Internacional (1 º Sem 2008/2009)

ECO , FIN , GES , MAEG

Bibliografia

Principal

• Doole, I. & Lowe, R. , International Marketing Strategy, 3rd edition., Thomson Learning, London, 2001
• Keegan, W. J. , Global Marketing Management, 6th edition., Prentice Hall International, London., 1999
• Terpstra, V. & Sarathy, R., International Marketing, 6th edition., Dryden Press, Forth Worth., 1994

Secundária

• Czincota, M., Ronkainen, I. & Moffett, M., International Business, 6th edition., South-Western, United Kingdom., 2002
• Keegan W. & Green, M., Principles of Global Marketing., Prentice Hall International, London., 1997
• Young, S. et al, International Market Entry and Development: Strategies and management., Harvester Wheatsheaf, Prentice Hall., 1989