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    Publications in Double-Blind Refereed International Journals and Under Review

    Aghaie, S., Charles H. Noble, and Carlos J.S. Lourenço (2023), "Credible vs. deceptive threat of market entry: Empirical evidence from the US airline industry," Industrial Marketing Management, 115, November, 27-43. 


    Lourenço, C. J. S., Isabella, G., Verbeke, W., Vo, K., Dimoka, A., & Bagozzi, R. P. (2023), "How songs from growing up and viewers' attachment styles affect video ads' effectiveness," Psychology & Marketing, 1–25.


    Lourenço, Carlos J.S., Benedict G.C. Dellaert, and Bas Donkers (2020), "Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Financial Robo-Advice," Journal of Interactive Marketing, 49, February, 107-124. (PDF)


    Lourenço, Carlos J.S., Els Gijsbrechts, and Richard Paap (2015), "The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis, " Journal of Marketing Research , 52(2), April, 200-216. (SSRN


    Lourenço, Carlos J.S., Els Gijsbrechts (2013), "The Impact of National Brand Introductions on Hard Discounter Image and Share-of-Wallet, "   International Journal of Research in Marketing , 30(4), 368-382. (SSRN

    Working Papers

    Aghaie, Sina, Carlos J.S. Lourenço, and Charles H. Noble (2018), "Fight or Fly? The Effect of Incumbents' Marketing-Mix on New Entrants' Market Exit Over Time."


    Lourenço, Carlos J.S., Amir Javadinia, Mark Boons, and Mart Evers (2018), "Making Ideas Break Through the Crowd: The Efficacy of Marketing Communication Instruments and the Success of Crowdfunding."


    Lourenço, Carlos J.S., and Els Gijsbrechts (2015),  " Details and Big Pictures: Consumer Use of Actual Prices and Price Images When Choosing a Store. "


    Lourenço, Carlos J.S., Sandra Maximiano, Camilla Zallot (2015), " Lying Aversion. "


    Bas Donkers, Carlos J.S. Lourenço, Benedict Dellaert, and Dan Goldstein (2013) ,  "Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions Under Risk . " ( SSRN)