Lourenço, Carlos J.S., Benedict G.C. Dellaert, and Bas Donkers (2020), "Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Financial Robo-Advice," Journal of Interactive Marketing, 49, February, 107-124. ( PDF )

Lourenço, Carlos J.S., Els Gijsbrechts, and Richard Paap (2015), "The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis, " Journal of Marketing Research , 52(2), April, 200-216. ( SSRN )

Lourenço, Carlos J.S., Els Gijsbrechts (2013), "The Impact of National Brand Introductions on Hard Discounter Image and Share-of-Wallet, "   International Journal of Research in Marketing , 30(4), 368-382. ( SSRN )

Aghaie, Sina, Carlos J.S. Lourenço, and Charles H. Noble (2018), "Fight or Fly? The Effect of Incumbents' Marketing-Mix on New Entrants' Market Exit Over Time."

Lourenço, Carlos J.S., Amir Javadinia, Mark Boons, and Mart Evers (2018), "Making Ideas Break Through the Crowd: The Efficacy of Marketing Communication Instruments and the Success of Crowdfunding."

Lourenço, Carlos J.S., Giuliana Isabella, Willem Verbeke, Khoi Vo, Angelika Dimoka, Richard P. Bagozzi (2018),  "Coming-of-Age Music: The Effectiveness of Video Ads, the Emotions and Memories Consumers Go Back To, and What Can Be Learned From The Brain."

Lourenço, Carlos J.S., and Els Gijsbrechts (2015),  " Details and Big Pictures: Consumer Use of Actual Prices and Price Images When Choosing a Store. "

Lourenço, Carlos J.S., Sandra Maximiano, Camilla Zallot (2015), " Lying Aversion. "

Bas Donkers, Carlos J.S. Lourenço, Benedict Dellaert, and Dan Goldstein (2013) ,  "Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions Under Risk . " ( SSRN)