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Short Bio


    Carlos Lourenço is an Assistant Professor at ISEG - Lisbon School of Economics and Management, University of Lisbon. Lourenço studied Economics at Catholic University of Portugal in Lisbon and at Bocconi University in Italy.


    He received his Ph.D. in Marketing from Tilburg University in Netherlands. In his thesis, which won the EMAC McKinsey Marketing Dissertation Award 2011, Lourenço examined how consumers form price and quality perceptions of retail outlets and how these perceptions influence store choice and revenue on top of the effect of marketing instruments themselves. This work has been published in leading journals in the field such as the Journal of Marketing Research and the International Journal of Research in Marketing.


    Recently, he broadened the scope of his research into other topics. Namely, Lourenço and his co-authors developed a promising new method to elicit and estimate consumers' risk preferences, as well as to provide financial online advice to consumers, using representations of risk as frequencies. Some of this work has been published in the Journal of Interactive Marketing.


    Prior to his appointment at ISEG, Lourenço was Assistant Professor at the Darla Moore School of Business, University of South Carolina, in the United States, and before that at Erasmus University in Rotterdam, Netherlands, where he was also Academic Director of the Marketing Management M.Sc. program at the Rotterdam School of Management (RSM).


    Research Interests

    Carlos Lourenço's primary empirical research interest is in micro-econometrics, namely the development of individual choice models, applied to retailing and behavioral pricing, behavioral economics and consumer finance, and preferences for leisure and entertainment.



    • Ph.D. in Marketing, Tilburg University (2010)

    • M. Phil. in Marketing, Tilburg University (2005)

    • Postgraduate in Data Analysis, ISCTE-IUL, Lisbon (2003)

    • Licenciatura in Economics (5 year curriculum), Catholic University Lisbon & Bocconi Milan (2001)